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The ability to manage change is a critical success factor in the food & drink industry. Intense price competition and low profit margins mean that food & drink companies must continually improve efficiencies in production and distribution to gain an advantage. Shifting consumer tastes and promotion-driven selling put manufacturing under constant pressure to respond quickly with new products and packaging. Food & drink companies also must contend with ever-changing safety and nutritional requirements.

In an industry where survival forces you to implement so many changes so quickly, the risks of making mistakes are enormous. How can you make changes with the certainty they’ll achieve their intended results? Hundreds of food & drink companies have turned to Lanner for answers.

One of the strengths of WITNESS is its flexibility. This makes it ideally suited for use in the food & drink industry, where manufacturing, packaging, distribution, and retail involve such diverse processes. Another reason why WITNESS is so dominant in process industries is its ability to simulate both continuous and discrete event processes.

Food and beverage manufacturers around the world use predictive simulation to address operational issues in such areas as:

  • Raw Materials Processing
  • New Product Introduction
  • Intermediate Storage Sizing
  • Product Packaging Capacity
  • Supply Chain Planning
  • Facilities Layout
  • These companies also report improved confidence in decision making, better communication of recommendations and team integration, and faster buy-in to proposed changes.