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The Age of Predictive Simulation has Arrived

This is an exciting time of change for businesses in every industry. The urgency to drive improved customer value at lower cost through the use of new disruptive digital technologies, including Industry 4.0 and the Internet of Things (IoT), is forcing the rapid creation of new operating models in every sector and every geography. Static spreadsheets and rear-view business measures are no longer valid for assessing such complex change options, Industry now recognises that predictive analytical methods are needed.


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To be the global leader in developing and deploying, scalable simulation applications to deliver smart business.

- David Jones, CEO -

Our Value

Lanner has been working with visionary companies since its inception in 1996, deploying predictive simulation capabilities and model assets that support decision making and enable smart business processes that best balance service delivery and cost. We understand the issues facing organisations in an increasingly complex and digitally connected world. We're passionate about connecting people to their business, its data and processes, empowering them to make smarter choices for a better future. Our predictive simulation models and technology inspire confidence in change and outcome certainty across the full design, create, operate and improve lifecycle.

  • Design

    We remove the costs in developing new concepts and risk from greenfield developments

  • Create

    Virtual models simplify co-ordinating developments and managing project communication

  • Operate

    Real time visibility into business processes provides the insight needed for agile business planning

  • Improve

    Simulation provides analysis of existing operations so that costs and performance can be optimised

Lanner’s Mission

From inception, Lanner has been seen as a visionary, through our leading predictive simulation technology and for the innovative assets delivered to our ambitious customers. Our mission has been consistent - to enable smart dynamic businesses with smart dynamic processes. We’ve developed a powerful and agile capability to deliver on this mission across many different industries, having created value for every sector within which we’ve engaged.

We are neither a software nor a consulting company. The capability we’ve developed is a blend of both. This is a balance that many firms will strive for as they seek to bolt on data science and analytics into business-as-usual operations. Many leading consulting firms are now looking to blend decision-support technologies into their expertise-driven business models for the same reason. Being seamlessly agile on the technology, analytics and people front will be essential for many firms in the future.

To drive greater senior-level engagement and collaboration we’ve invested in technology developments to enable us to perform this virtual world business process gamification at a fully immersive level. Firms such as Hayward Tyler have used this to support strategic business transformation and subsequent intelligent business operations management. Highly visual engagement with the end-to-end business process owners secures collaborative engagement across all stakeholders, including management, customers, investors and employees. This style of collaboration will drive the agile, adaptive business of the future.

Our History

Lanner was formed by a management buyout from AT&T in 1996, and is now recognised as the world's leading predictive simulation and optimisation technology company. Our mission remains to pioneer predictive simulation, empowering people to create a better future for their business through smarter decision making.

We deserve our strong reputation and track record of creating customer value. We've spent years repeatedly delivering simulation-based planning and decision support to customers and partners, across many different industries and business processes.

Our ability to solve a wide spectrum of business problems is a result of the agility and flexibility that has been consciously built into our technology and team. We are a safe pair of hands with the experience, technology and skills to deliver model assets that improve decision-making, enhance revenues, reduce costs, and optimise operations.


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  • 2016 - WITNESS Horizon is Released
  • 2015 - WITNESS Cloud Platform developed
  • 2014 - Lanner partners with Virtalis to deliver Augmented VR
  • 2013 - Leading contributor for BPSim standards for business process models
  • 2012 - Lanner technology made available via the Cloud
  • 2011 - Lanner opens new UK Headquarters in Henley-in-Arden
  • 2011 - Awarded Microsoft Gold Partner Status
  • 2010 - Secures new investment partner - NVM
  • 2006 - Lanner launches BPMN simulation engine
  • 2005 - Lanner One Team ethos introduced
  • 2002 - Lanner WITNESS service sector version launched
  • 2000 - Lanner opens France Headquarters in Paris
  • 1996 - Lanner incorporated following MBO from AT&T Istel

Leadership Team

  • David Jones

    Chief Executive Officer

    David has been in European and US software businesses for nearly 30 years, working and living in the US , Netherlands, Germany and France during that time. He has a technical background and subsequently moved into business management positions during a career working for Texas Instruments, LS3, where he established their IBM mid range systems division as Managing Director, and following acquisitions, worked in senior roles at CGI in Paris, and latterly IBM Europe. David brings extensive experience of route-to market strategy and extending channels to market, for which he has specific responsibility in Lanner for developing its indirect business activities.

  • Andrew Aitken

    Chief Operating Officer

    Prior to joining Lanner, Andrew worked with Unilever and then leading management consultancy firms for 14 years. He originally joined PE International, where he specialised in Business Change programme management and held a variety of senior posts at Director and Associate Director level. Following this, Andrew joined Lorien plc, where he directed both the Change Management and Customer Management Consulting divisions, resulting in his position as Managing Director of Lorien's Management Consulting Group.

  • Chris Barnes

    Chief Finance Officer

    Chris is the Chief Financial Officer (CFO) and Company Secretary. He joined Lanner in 1996 following the buyout of the business from AT&T and has worldwide responsibility for all finance, HR and legal matters. Chris is responsible for liaison with the company's investors, bankers and advisors. He is a Chartered Accountant , having trained with KPMG in Birmingham, UK and subsequently was the group financial controller of two public listed UK companies.