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Lanner Extends Footprint in China with Expansion of Partner Network

23 February 2012
Texte en Anglais - pas encore traduit en Francais

Lanner Signs Agreements with Beijing Tianyan Rongzhi and Hi-Key to Support Major Growth Strategy in Key Market

Lanner, a provider of simulation software proven to maximise performance and optimise resources, today announced the expansion of its partner network in China, with two new reseller agreements focused on increasing the market share of WITNESS, Lanner’s flagship simulation software.


Beijing Tianyan Rongzhi, a specialist in the provision of software and training to education organisations will work with Lanner to increase adoption of WITNESS within the 65 universities already using the software, as well as new universities and teaching establishments. As part of the agreement, Beijing Tianyan Rongzhi will become the primary WITNESS reseller to Chinese universities.


In parallel, Hi-Key, a leading provider of engineering software, training and support in China, will help to extend Lanner’s footprint in the Defence and Aerospace industries.  With a successful track record of introducing several simulation products in China over the last 10 years, including Fluent and Flowmaster, Hi-Key will extend its sales and technical professionals teams in Beijing and Shanghai to help achieve the targets set out in the agreement.


“Following on from our landmark project at Xugong, China’s largest manufacturer of construction machinery and the biggest and most successful simulation project undertaken in China to date, these agreements represent further evidence of our commitment to increasing our profile in the region,” comments David Jones, CEO, Lanner.  “The China market is developing well and the understanding of the benefits of use of simulation, amid a business environment of increased automation and rising resource costs, is increasing at the fastest pace since we entered this market. China is an important part of Lanner’s growth strategy, and as part of this, we need to work with the very best channel partners in the region. Beijing Tianyan Rongzhi is the market leader in providing quality software to Chinese universities, and Hi-Key’s expertise in the defence and aerospace sector, combined with a strong track record of introducing simulation software to the Chinese market, means it is well aligned with Lanner’s vision.”  


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